State Farm and their agency Sanders\Wingo wanted to create a branded entertainment site using the comical talents of Steve Harvey. Targeted at African-Americans the site was designed to showcase 42 video shorts based on the State Farm tenets of Auto, Home, Family and Life. The 10-month project involved site design and development as well as video production that included shooting Steve Harvey, animation and sound design.
As Executive Producer, Executive Creative Director, Art Director and Project Manager this production was a great opportunity take advantage of our full range of capabilities.
Creative Direction l Production